Vermilion council has appointed Deputy Mayor Sherry Martin as its representative on the Community Futures Lloydminster and Region Board of Directors, continuing the Town’s long-standing role in regional economic development.

The decision came at the March 17 council meeting, following earlier discussion about how the Town should be represented on the board.

At a previous meeting, council had asked whether both a primary representative and an alternate could be appointed. Administration followed up with Community Futures and reported back that the board prefers a single designated member.

“The board prefers to have only one designated member on their board,” administration told council.

Mayor Robert Snow noted that two councillors had previously expressed interest in the role, but recommended moving forward with Martin as Vermilion’s appointee.

Council then passed a motion confirming her appointment.

A long-standing regional partnership

The Town of Vermilion has been a partner municipality with Community Futures Lloydminster and Region for more than 15 years.

The organization is a non-profit funded by PrairiesCan and has been operating for more than 35 years, providing support to entrepreneurs and communities across the region.

Its services include:

• Small business loans

• Coaching and mentorship

• Training and development programs

The board itself is made up of representatives from eight municipalities, along with four members at large, giving Vermilion a seat at the table in regional economic discussions.

Why the appointment matters

Administration told council that maintaining representation on the board ensures Vermilion continues to have a voice in key areas that impact local businesses and economic growth.

That includes:

• Regional economic development initiatives

• Access to small business supports

• Strategic planning discussions

• Awareness of funding programs and economic trends

Participation also helps strengthen relationships with neighbouring municipalities and regional partners.

“Participation provides the opportunity to strengthen regional partnerships, stay informed on funding programs and economic trends, and advocate for local priorities,” administration noted in its report.

No direct cost, but a time commitment

The role does not come with direct financial costs to the Town, aside from mileage for attending meetings.

However, there is an expected time commitment.

Board meetings are typically held on the third Wednesday of select months at 6:00 p.m., generally in January, February, April, May, October and November, with additional meetings scheduled as needed.

Looking ahead

With Martin now appointed, Vermilion will continue its involvement in regional economic planning and business support discussions.

The appointment ensures the Town remains connected to funding opportunities, regional strategies and partnerships that can influence economic growth both locally and across the broader Lloydminster region.