Town of Vegreville Unveils New Logo

The Town Council in Vegreville has officially approved a new Town of Vegreville logo.

The logo was approved at the July 19, Council Meeting. In 2020, a discussion surrounding the Town of Vegreville’s existing logo, specifically the inability to manipulate its size for promotional material, led to a decision to explore other options.

“While the previous logo was a stunning representation of the Town of Vegreville, specifically our World-Famous Pysanka, it was a challenge to work with when it came to sizing and formatting,” Jamieson Brown, Manager, Town of Vegreville Communications and Marketing said. “The beauty of our Pysanka is in its intricate details and when we would shrink the logo or be forced to use a one-colour version of it, those details would be lost. At times we felt we were doing more harm than good by showcasing our stunning landmark but misrepresenting its beauty.”

Several discussions were had with designers to ensure the new logo accurately represented the community and portrayed Council’s vision.

“Council wanted to ensure that if the new logo didn’t include the entire Pysanka, it paid homage to it in some way, and we’re thrilled with how it turned out,” Tim MacPhee, Mayor, from the Town of Vegreville said. “The new logo features the trinities, which are key elements of our Pysanka’s design while the logo’s font is inspired by already existing signage with a rich history in Vegreville and I’m very happy we’ve tied those two elements together.”

The new logo will now be rolled out in a cost-effective manner, starting first with changes to social media profiles, website, and documentation while residents will notice other logo changes around the community over the next several weeks and months.

Arthur@lakelandconnect.thedev.ca