City Revs its Engines for Full Throttle Festival

The Full Throttle Festival Street Festival is coming back to Cold Lake, to launch the Cold Lake Air Show with a free family friendly events, venders and concerts in the city’s downtown core. The festival will kick into high gear with an approved budget of $80,000.

Mayor of Cold Lake, Craig Copeland, says Council is pleased to increase the budget from $30,000 to $80,000 to ensure the event is a success. “It was really successful two years ago,” the event was first introduced at the 2016 Cold Lake Air Show. With this being the 60th anniversary of NORAD, the City really wants to support the event with a complimentary festival. “We really want to make it for the kids during the day. With entertainment, probably around 5 O’clock in the evening with bands. We’ll have food trucks, beer gardens and everyone can enjoy the atmosphere.”

“We’re promising 25 degree weather, with sun and not a cloud in the sky,” the mayor chuckles with his weather prediction, “the air show is a key weekend in Cold Lake. It happens every two years and we’re trying to put some money behind it to support it.” The extra money will come from Council’s contingency fund. “Council has $200,000 in contingency funds, we’ll use $50,000 from there.”

For the 2018, Full Throttle Street Festival administration is recommending to maintain a $80,000

• $20,000 Family Activities (A requests was made to have the family activities for a longer duration);
• $7,000 Supporting Expenses (Expended Toilet facilities were requested)
• $33,000 to $52,000 Concert Activities (Bands, Production, Electrical, Fencing, Accommodations, security, bartenders, etc.)

The concert costs are dependent on the profile of the musical artist which are ranging from $11,500 to $29,000 for two (2) opening acts and one (1) main act.

*Source: City of Cold Lake Agenda Package Feb. 27th, 2018

The Full Throttle Music Festival will be held on July 20th, with details on activities and bands to come.