Lakeland Credit Union and NewGround Win MACU’S 2017 AIME Award for “Branch Design”

Bonnyville branch gains national attention.

Lakeland Credit Union, a full-service financial organization located in Bonnyville, and NewGround, a design-build firm, announced that Lakeland Credit Union received recognition for the Achievement in Marketing Excellence (AIME) award—from the Marketing Association of Credit Unions (MACU)—for their headquarters and branch in Bonnyville, Alberta.
Together, Lakeland Credit Union and NewGround worked together to design a new headquarters and main branch offices located in Bonnyville, Alberta. Lakeland Credit Union engaged NewGround for a strategic review for expansion of its headquarters and reinterpretation of its branch design. Lakeland Credit Union made the decision to remain at its current location while also purchasing an adjoining property to allow for expansion for future growth. The result was a new 21,600 square foot facility that housed both the headquarters and the main branch. The branch was crafted to engage with the surrounding community and lead Lakeland Credit Union to become the preeminent financial institution in the area. Working hand in hand with the credit union, NewGround created a space that is not only functional, but speaks to the needs of the community.

MACU is an organization that recognizes credit unions from across Canada for their outstanding marketing achievements through the Achievement in Marketing Excellence awards. Lakeland Credit Union’s proudly accepted the AIME award in branch design during the gala dinner celebration at the 2017 Strategic Marketing Conference.
”Both our employees and members are very proud of the community branch space that we had envisioned and brought to life for the benefit of all. It’s a bonus that we have received design recognition for the beautiful and functional space that we enjoy in downtown Bonnyville,” Amber Hughes, VP, Marketing and Human Resources.
“It was a true honor to be recognized by MACU for our work with Lakeland Credit Union as the design-build partner for Lakeland Credit Union’s headquarters and branch located in Bonnyville.

Lakeland Credit Union was a great partner to work with and we were excited to help them to further bring their brand to life,” said Greg Ward, President NewGround Canada.
About NewGround
NewGround, headquartered in St. Louis, and in Canada, Waterloo, Ontario designs and builds custom facilities including retail and corporate environments. For over a century, NewGround has been helping organizations create innovative facilities that drive revenue growth and performance. For more information, visit NewGround at
About Lakeland Credit Union
Lakeland Credit Union is an independently and locally owned credit union located in the northeastern Alberta communities of Cold Lake and Bonnyville. For over 77 years, Lakeland Credit Union has been offering a full suite of financial products and services to local residents. With over $500 million in assets, Lakeland Credit Union is the fifth largest credit union in Alberta.