The City of Cold Lake brought a strong sense of pride and community spirit to the forefront this week, hosting the annual Celebrating Oil Country Community event—an initiative that continues to highlight the people, culture, and identity of the region. Now in its fourth year, the event has grown into more than a celebration of sport. It serves as a platform to showcase Northern Alberta communities, connecting residents, visitors, and organizations through a shared appreciation for the region and its contributions.

For Cold Lake, being selected as this year’s host carries particular significance.

“We were selected by the Edmonton Oilers group, and this is the first place that’s been selected in Alberta,” said Mayor Bob Mattice. “So for us, this is a really huge honor, just the focus on our communities and the beauty of our area.”

That recognition reflects both the strength of the local community of Cold Lake and its growing visibility across the province. Leading up to the event, the community pride was evident—not only in the programming, but in the engagement from those interested in attending.

“It’s awesome to get our communities on the map, and to show Oilers pride,” Mattice added.

The day itself was thoughtfully structured to bring the community together through a variety of experiences, offering something for all ages and interests. Events began with a Kick Off Ceremony this morning, setting the tone for the celebration, followed by a Tour of the City that highlights Cold Lake’s unique character and landscape. Residents and visitors then have the opportunity to take part in a Community Skate at 4:00pm, creating a welcoming and active environment for families and hockey fans alike. Community pride is also on full display through the Colour the City Orange & Blue Contest, encouraging local participation and creativity in support of Oilers spirit.

Adding to the excitement, attendees have the chance to connect with Oilers’ alumni Chris Joseph and Jason Strudwick, bringing a direct link to the team’s history and legacy. The day will conclude with an Oilers BP Watch Party at Boston Pizza for 7:00pm, giving the community a shared space to come together and support the team.

While the connection to the Edmonton Oilers provides a recognizable anchor, the event’s impact reaches beyond hockey. It creates space for meaningful interaction—bringing together community members, regional partners, and visitors in a setting that encourages connection and shared experience. The atmosphere throughout the event reflects that intention. Residents have the opportunity to celebrate their community while also welcoming others to experience what makes Cold Lake unique. At the same time, the lighthearted spirit of the event remains intact.

“We’re hoping the hockey gods are with us… and we’ll make the playoffs, and win the Cup,” Mattice said.

Moments like that capture the balance the event strives for—community pride paired with a sense of fun and optimism. As the Celebrating Oil Country Community event continues to grow, its value becomes increasingly clear. It not only highlights the region to a broader audience, but also reinforces a sense of belonging among those who call the selected location home.

For Cold Lake, hosting this year’s event is more than an opportunity—it’s a statement. A chance to showcase its people, its energy, and its place within the wider Alberta community.