New microsite and social media campaign invites Western Canadians to discover a better way of living in small-town Alberta

The Elk Point Economic Development Committee (EDC) is thrilled to announce the launch of helloelkpoint.ca, a new digital campaign and microsite designed to inspire remote workers across Western Canada to consider Elk Point as their next chapter.

As remote and hybrid work redefine where people can live, Elk Point stands out: a community with affordable housing, high-speed internet, natural beauty, and room to grow. The campaign positions the town as a hidden gem for those looking to escape the noise of the city — without sacrificing connection or opportunity.

“This campaign is about welcoming new energy into Elk Point, and I am so happy the EDC has been so supportive of this mission.” says Natalie Maas, local creative director and project lead. “It’s not just about drawing people here — it’s about creating momentum for a thriving, sustainable future. More people means more ideas, more business, and more life in town.”

The site will feature real-life stories from new residents who’ve already made the move, housing information, local amenities, and an open invitation to become part of a community that values connection, belonging, and possibility.

Digital marketing support and behind-the-scenes campaign execution have been led by Mykaela Verenka, working under Maas to bring the project to life.

 

A Message from the EDC:

Let’s Welcome the Future of Elk Point — Together

Hello friends and neighbours,

We’re excited to introduce Hello Elk Point, a new initiative designed to attract remote workers to our town. The Elk Point EDC is proud to support this initiative and is excited to see how it helps shape the future of our community. We are committed to championing growth and opportunity in Elk Point, and we look forward to seeing this project succeed. To make it successful, we need you — the people who make Elk Point what it is. Whether you’re a business owner, long-time resident, or just someone who loves this community, here’s how you can help:

 

How You Can Get Involved:

1. Join the Movement
   Email us at info@helloelkpoint.caif you’d like to:

• Meet or mentor a potential newcomer
• Be featured on our website or social media
• Help with town tours or newcomer welcome packages

2. Spread the Word
   Tell your city friends dreaming of more space and slower living.

• Share helloelkpoint.ca
• Follow us: @helloelkpoint on Instagram and Hello Elk Point on Facebook
• Use #helloelkpoint to share your own stories of life here

3. Be a Part of the ‘Friends of Elk Point’ Program
   We’re launching a community-powered referral program:

• Refer someone through our website form
• If they visit or move, you get a gift card to a local business and a shout-out in our newsletter
• Become a Community Connector, helping build the future of Elk Point

 

Let’s show the world what we already know — that Elk Point is a beautiful, welcoming place to live, work, and belong.
This is our moment to grow — without losing the small-town spirit that makes us special.

Thanks for being part of it,
The Hello Elk Point Team