Mayor Brosseau says new branding is energizing, feedback positive

The new logo comes with the new slogan, “North of Expected.”

Mayor Elisa Brosseau said she’s happy about how the new branding of the Town of Bonnyville went, calling the new logo and slogan energizing.

“It’s been a couple years of working with consultants to get it to this point. Those who have come and talked to me and expressed their opinions about it have been positive,” said Brosseau on Tuesday’s edition of The Morning After.

“People love the colours. It’s very energizing. Overall, it’s been extremely positive and I’m super excited to be going forward with it.” 

The debut of a new logo with a yellow and green colour scheme, along with “North of Expected” was soft-launched during Canada Day, with the changeover of municipal signage and branding materials.

While opinion was mixed on the Lakeland Connect Facebook feed when asking residents their thoughts, responses on the Town’s page were almost unanimously positive.

“Like any organization, the municipality is no different, and it’s — how do we make ourselves unique?” said Brosseau.

“This is an identity brand, so that everything that the town is going to do now, it should be consistent and should always be looking the same. The colours will be the same. You’re going to see that logo. When outside people start seeing that anywhere, whether it’s on pamphlets, they know right away that’s the Town of Bonnyville.

“The purpose, is creating that identity and then taking it being consistent, and selling the Town of Bonnyville to the world.”

The old logo and slogan was over thirty years old, prompting this process of updating the image and feel. Beginning with resident’s initial feedback in January 2023, the consultants went back to the Town late last year for feedback. The feedback from council was not resoundingly positive at that time.

They wanted an icon image over a wordmark, like the City of Edmonton.

At that October meeting, they voted to pursue the new route, which then became this imagery.

“We’re adventurous in the Town of Bonnyville, there’s so many things that we can do. Whether it’s the lakes out in the M.D., or the trails even in the Town of Bonnyville. Also, the Town of Bonnyville is very entrepreneurial. there are a lot of successful businesses that have started from the ground up, right here in the town. And so those are some of the things that set us apart. And, of course, we’re very neighbourly.

“We felt this one was the one that really portrayed what we wanted it to.”

The budget of the branding was originally $75,000, but $30,000 was added last October.

Morning After with Elisa Brosseau