Town of Bonnyville unveils new logo, “North of Expected” slogan

The new municipal logo for the Town of Bonnyville.

After over a year of rebranding work, the finished product has arrived, to mixed reviews online.

The new logo features a yellow “B” with natural elements from the area and green text of Bonnyville underneath. The new municipal slogan is “North of Expected.”

This replaces the 30 plus year old logo and phrase, “It’s Multi-Natural.”

Old Town of Bonnyville logo.

The new new marketing was softly launched on Canada Day, with t-shirt giveaways and the upcoming gradual change of the signage.

While many were appreciative of the update, others commented on Lakeland Connect’s post with some negative reviews.